Ideas

Managing 3D render requests across multiple brands and products requires a centralized system. The Core Render Portal is our custom-built project management platform designed specifically for visualizing products before they're manufactured.

Built with a robust tech stack, the portal offers:

• Team Collaboration: Email invitations, user profiles, and team-based organization
• Project Management: Create, edit, and track render requests with due dates
• Dynamic Theming: Each team gets custom colors and branding
• Progress Tracking: Visual dashboards for project status and timelines
• Email System: Automated notifications for project updates and invitations
• Project Library: Centralized repository of all renders with searchable metadata

The Core Render Portal bridges the gap between concept and reality. Whether it's a new Manna Hydration bottle design or a BKLYN Steel espresso machine variant, every product gets visualized, reviewed, and perfected in the portal before production begins.

Managing customer relationships across 20+ brands requires powerful, scalable tools. Airtable gives us everything we need—for free. We can build email lists, run targeted promotions, track customer engagement, and collect valuable data without relying on expensive third-party services.

With our proven blueprint from scaling Manna Hydration, we now know exactly what it takes to grow a brand. Airtable CRM helps us decide which brands to scale next by showing us what customers actually want. Features like customer segmentation and automated campaigns—previously only available to our high-tier Shopify stores—are now accessible for every site.

Already integrated with our QR code system, Airtable transforms how we connect with customers. Instead of websites collecting dust online, they become intelligent touchpoints that capture interest, build community, and generate revenue.

Product Registration Success

Beyond customer engagement forms, we've implemented product registration systems using Airtable for warranty tracking, customer support, and building brand loyalty. These systems capture valuable product data and create direct relationships with end users.

Product registration transforms a one-time purchase into an ongoing relationship. We gather insights on product performance, customer demographics, and buying patterns—all while building a direct line to our customers.

What if customers never needed to leave our brands? Just like TikTok keeps users scrolling by combining content and commerce, we can create immersive brand ecosystems where shopping and content consumption happen in one seamless experience—powered by custom mobile and web applications.

Mobile & Web App Strategy

Imagine a Manna Hydration member who opens our mobile app and immediately sees:

• Content Feed: Latest hydration tips, workout content, and lifestyle videos
• Instant Shopping: New product launches with one-tap purchase through Shopify Storefront API
• Community Hub: Challenges, rewards, and member interaction
• Personalized Experience: Recommendations based on activity, preferences, and purchase history
• Seamless Ecosystem: Everything in one app—no need to leave or switch platforms

Shopify Storefront API Integration

The Shopify Storefront API unlocks powerful possibilities that traditional Shopify themes can't achieve:

• Custom Shopping Experiences: Build native mobile apps with full e-commerce functionality
• Headless Commerce: Separate frontend experiences while maintaining Shopify's powerful backend
• Real-Time Inventory: Live product data, pricing, and availability across all platforms
• Secure Checkout: Native checkout flows with Shopify's secure payment processing
• Customer Management: Unified customer accounts across web, mobile, and Shopify admin
• Multi-Channel Selling: Sell anywhere—apps, websites, kiosks, even in-person events

Solutions That Improve Company Operations

Beyond customer-facing apps, we can build internal tools and solutions that streamline operations:

• Sales Analytics Platforms: Unified view of performance across all brands
• Team Collaboration Tools: Project management, render requests, creative workflows
• Customer Service Portals: Integrated support systems with order history and product data
• Marketing Automation: Campaign management across multiple brands and channels

Why This Matters

This isn't just about selling products—it's about building loyalty through ecosystem membership. When customers identify as part of the Manna community or the BKLYN Steel family, they're not just buying bottles or espresso machines. They're buying into a lifestyle, a movement, a world we've created for them.

The technology exists. The skills are in-house. The infrastructure is ready. We have 20+ brands waiting to be transformed into immersive digital ecosystems.

Endless possibilities...

Digital connection is powerful, but face-to-face engagement creates brand advocates. Pop-ups, community events, and activations put our brands directly in front of people, building real relationships that translate to lasting loyalty.

For Manna Hydration and BKLYN Steel, events become part of the brand identity:

• Run Clubs: Weekly group runs sponsored by Manna—hydration that powers your performance
• Coffee Workshops: BKLYN Steel hosts espresso masterclasses, teaching craft and artistry
• Pickleball Tournaments: Active lifestyle events with product sampling and giveaways
• DJ Pop-Ups: Music, culture, and brand lifestyle collide in memorable experiences
• Food Court Collaborations: Partner with local food vendors, create shared experiences
• Company Partnerships: Team up with complementary brands for co-marketing

These aren't just marketing tactics—they're community building. Every event gives us PR opportunities, user-generated content, direct customer feedback, and real human connection. People remember experiences. They remember feeling part of something bigger than a product.

We're already doing this well. The goal now is to scale the playbook—document what works, refine the approach, and roll it out across all brands that benefit from community presence.